Saturday, September 08, 2007

A sweeter life

Today I was reading one expat's newspaper from The Netherlands and after a long time I felt identified a lot with one report. Before reading it, let me tell you that some time ago I started adding something sweet to my dinners (as a dessert or a fruit) thing that in general I didn't use to do so often. I also have been buying lots of candies and have them all the day long.

What is special with this, read the report:

Dutch seek consolation in sweets

AMSTERDAM - To make them forget the rainy weather this summer the Dutch en masse sought consolation in sweets. Figures published by marketing research agency AC Nielsen showed that more sweets, chocolate and biscuits had been sold this summer than usual. The agency confirmed this in the daily nrc.next.

Sales figures of small and large bars of chocolate rose by 14 percent while those of chocolate sweets went up by 11 percent. The total turnover of chocolate increased by 10 percent to EUR 73.5 million.

Biscuits were very popular with Dutch consumers (up 10 percent). Liquorice too was favourite in rainy Holland and saw a rise of 4 percent.
Click here!

A spokesperson for AC Nielsen said that the weather always has an influence on eating and drinking patterns of people. Last year when we had a hot summer the sales figures of lemonade, beer and ice creams were higher than usual.


Source: http://www.expatica.com/actual/article.asp?subchannel_id=1&story_id=43666

LOL, how weather affects our behavior... And something to eat more sweets: according to the Dutch Meteorological Center, this summer has been warmer than the average records... In summary: a very depressing, forgettable summer...

5 comments:

Gonzalo said...

...acording to the Dutch Meteorological Center, this summer has been warmer than the average records... In summary: a very depressing, forgettable summer...

¿Do I be the only person in the world that is really happy when it's heat? :-O

x-( Ik haat de bloedige koude! (Translation made by altavista...)

José Villegas said...

For me (and most of people living here) it felt like a very humid spring with very low temperatures, and that is why people look for consolation on sweeties. However, according to statistics it has been a warmer summer with respect to the average, contradicting all what we have perceived!!

Just to summarize, I hasn't been really warm at all, that's why we are not happy :)

Angel Gris said...

You don't have to be a genius to guess that if it's hotter you'll sell more beer and lemonade. Did they studied for years and get paid just for that?. Some people calls that first world!.
According to cientists, chocolate is a good antidepressant, which could explain why a depresive season sells more chocolate.

José Villegas said...

Angel Gris, don't complain so loud... that what researches (included me) are for :D

José Villegas said...

sorry, I wanted to say researchers, no researches ;)